Introducing Our Refreshed Brand and New Website!

A Clearer Expression of Who We Are

At JKJ, we’ve always believed that the way we show up matters, not just in how we serve our clients, but in how we communicate who we are and what we stand for. Over the past year, we’ve been working behind the scenes on a brand refresh and a new website that better reflect the JKJ of today and where we’re going tomorrow.

We’re excited to share both with you.

Why a Brand Refresh?

JKJ is proud of our long history as an independent, employee-owned insurance brokerage and risk management firm. Our legacy is important, but so is our future. This refresh is about telling our story more clearly, showing the value we bring across industries, and making sure our message reflects the depth of expertise and partnership we offer.

You’ll see this come to life through updated visuals, clearer messaging, and a sharper focus on how we help clients navigate complex risks with confidence.

Our New Website

Alongside our refreshed brand, we’ve launched a new website designed to be more accessible, informative, and user-friendly. Highlights include:

• Simplified navigation, so visitors can quickly find solutions, industries, and resources.
• Clearer messaging, aligned with our brand refresh, highlighting what sets JKJ apart.
• Modern design, with visuals that reflect the professionalism and energy of our team.
• Better resources, making it easier for clients and prospects to get the information they need.

We see this site as a foundation we’ll continue to build on, adding more tools, insights, and stories over time.

Looking Ahead

This isn’t just a new logo, new colors, or a redesigned website. It’s a reaffirmation of what makes JKJ unique: the independence, expertise, and personal commitment that drive us to deliver the best for our clients every day.

We’re excited for you to explore the new website, get to know our refreshed brand, and continue this journey with us.